Dungeons & Dragons and New Holland Brewing Company Team Up to Celebrate D&D’s 50th Anniversary

Wizards of the Coast announced that it has partnered with New Holland Brewing Co. to celebrate the 50th anniversary of Dungeons & Dragons with a new line of Dragon’s Milk beers. New Holland Brewing Co. is known for its Dragon’s Milk series of 11% ABV stouts and ales. Now, the company has partnered with WotC to produce a new limited edition D20 Brewed Bourbon Barrel Stout and Origin Mead Cask Bourbon Whiskey. “Dungeons & Dragons is more than just a game,” said Jess Lanzillo, head of Dungeons & Dragons products and franchises at Wizards of the Coast. “It’s an incredible community committed to bringing fantasy and wonder to reality in the living room, backyard, or wherever people want to play.” These adult beverages will be available for purchase at select liquor stores and online at the Dragon’s Milk website. The cross-promotion will also feature merchandise such as wearables and glassware. The beverage will be available in November 2024, and the merchandise will be available on September 6, 2024. WotC also announced the release of Dungeons & Dragons in 2025 during a D&D Direct video presentation (see “D&D Direct Release of ‘Dungeons & Dragons'”).